Branding is like creating a relational equity account – and making deposits
How to make deposits? You have got to connect with people.
- Any time your branding can make someone laugh, you are putting equity into the account
- Any time your branding can make someone cry, you are putting equity into the account
- Tell a story about you.
- Make them feel like they belong will put equity into the account
- We like people that are most like us
- We like people that we understand
Deliver actual value in advance will put equity into the account – good free stuff in advance
I have multiple equity accounts
- Small Group
Passion — Passion sells (There is no energy in logic… only energy in emotion)
Activity — you are more likely to succeed if you try more. 100 sales calls have a higher chance of 1 success than 10 sales calls. DO STUFF!!! You have only failed after you quit.