Relational equity account

Branding is like creating a relational equity account – and making deposits

How to make deposits? You have got to connect with people.

  • Any time your branding can make someone laugh, you are putting equity into the account
  • Any time your branding can make someone cry, you are putting equity into the account
    1. Tell a story about you.
  • Make them feel like they belong will put equity into the account
    1. We like people that are most like us
    2. We like people that we understand

Deliver actual value in advance will put equity into the account – good free stuff in advance

I have multiple equity accounts

  • Wife
  • Kids
  • Boss
  • Employees/coworkers
  • Small Group

Passion — Passion sells  (There is no energy in logic… only energy in emotion)

Activity — you are more likely to succeed if you try more.  100 sales calls have a higher chance of 1 success than 10 sales calls.  DO STUFF!!!      You have only failed after you quit.

http://entreleadershippodcast.entreleadership.libsynpro.com/138-ryan-deisshow-to-market-without-everyone-hating-you

entreleadership-_20160314.mp3

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